Everyone is busy these days, and they frequently rely on their phones to keep their days running smoothly. Healthcare is an industry that is well-positioned to benefit from SMS marketing campaigns, as healthcare efforts are seen as critical and often time-constrained.
MSMPUSHER has a method that ensures instant delivery of information and effective communication via SMS, which can be a massive benefit to any health organization and also improve communication with their patients. By sending health information to patients via SMS, you can keep your clients more engaged with your practice.
HOW HEALTHCARE COMPANIES BENEFIT FROM SMS
CUSTOMER ACQUISITION — By inviting prospective and new patients to opt-in to receive SMS during registration, you can easily convert one-time patients into regular subscribers as they will always come to your hospital and also refer family and friends, which brings profit. You can also build a subscriber list and encourage wellness appointments or participation in other practice services.
SCHEDULING APPOINTMENTS — Instead of calling to schedule an appointment, customers can send an SMS to schedule an appointment for health care services. Patients who want to schedule an appointment can be encouraged to send an SMS. For appointment booking, a keyword can be reserved. When this keyword is received, the software can detect the date and time and schedule an appointment. A confirmation SMS can be sent to the patient immediately to confirm the appointment, and they can be asked to confirm Y or N to either confirm or cancel the appointment. Additionally, once a new or current patient opts in to receive SMS marketing in healthcare texts, you can follow up with a shortened link to an appointment scheduling system. You should have real-time appointment information at your fingertips if your SMS software is integrated with your front office scheduling system.
HEALTH STATUS UPDATE — Patience diagnosis and other health-related information will be sent to patients via SMS. This can include, but is not limited to,
· Health-related advice such as measures to improve immunity, preventive health care measures, diet tips, and so on can be sent through SMS.
· Patients’ diagnoses, as well as any test results or lab reports, can be sent via SMS.
· Prescriptions can be sent via SMS, allowing the patient to use them to purchase medicines anywhere.
· Any important information related to a medicine recall or a medical product recall can be sent via SMS, ensuring that it reaches the patient as soon as possible.
NOTIFICATIONS AND ALERTS — In the health care industry, regular reminders are required to ensure that patients attend appointments on time. Patients who miss their appointments disrupt the doctor’s schedule, and every missed appointment causes work disruption—sending reminders to patients to remind them of their appointment date and time. This ensures that appointments are not missed. To send such reminders, use the schedule text message option. Aside from that, other alerts such as membership expiration (where applicable), payment of bills or fees, and information on new wellness packages can all be sent via SMS. This ensures the timely flow of information while also serving the purpose of marketing.
As an SMS text messaging provider, whether you’re interested in sending clinic, pharmacy, or hospital SMS messages, receiving customer feedback, or simply notifying your staff via SMS, our text messaging APIs provide you with a range of services you can integrate with your system to maximize efficiency and serve your patients better. MSMPUSHER provides a free trial so you can get started with a healthcare SMS marketing campaign right away.
